Disaster communication strategies for leaders are critical both during and after the event. It can accelerate or negatively impact recovery efforts.
Words actually mean something. They can either motivate people to act, or paralyze them with fear adn greater uncertainty.
During a disaster, it is important for leaders, whether they be elected officials, community or business leaders, to be very mindful of the words they use. They need to be authentic, truthful, relevant, and timely.
In this MYD Global episode we speak with Shawna Bruce, crisis communications expert, about a few key strategies leaders should use in order to be more mindful in the communications they provide to their audiences both during and after a disaster.
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