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Resilience starts at the community level



Resilience starts at the community level. At least that is what Jeb Brugmann believes.


As Founding Partner of The Next Practice, Jeb is a strategist and innovation expert in the fields of business and development, serving major corporations, local governments, and non-profit organizations worldwide. In addition to using a tested, disciplined innovation process developed with leading business thinker Prof. C.K. Prahalad, he focuses on innovation in market analytics, product development, and business modelling to increase local responsiveness and customization as a source of competitive advantage and global problem-solving.


With professional experience in 28 countries, he has been a pioneer of new practice domains including urban sustainability and climate change mitigation, ‘base of the pyramid’ (BOP) business development for large low-income market segments, place-based development and social enterprise. In 1990, he founded ICLEI-Local Governments for Sustainability, an international association of 1,200 cities and towns worldwide that are advancing practices in local sustainable development. He served as ICLEI Secretary General from 1991-2000, and as interim Executive Director of ICLEI USA in 2009.


In 2004, he co-founded The Next Practice innovation consultancy with Prof. Prahalad. He is speaker to business, government, civic, and academic audiences worldwide and provides executive education as a Senior Associate with the University of Cambridge (UK) Programme for Sustainability Leadership. He has received a variety of distinctions and awards for his international initiatives and publications. His new book, Welcome to the Urban Revolution: How Cities Are Changing the World, was published in 2009.Jeb Brugmann is a leading practitioner and thinker on strategy and the process of innovation.


For 25 years he has been devising solutions to help local communities access the benefits of globalization, and to help global organizations engage in local communities and markets. His work focuses particularly on the critical contribution of innovation at the micro-level of the locality, business model, or consumer cluster to achieve macro-level strategy objectives.


In this video, Jeb speaks about his approach and belief that resiliency starts at the community level.




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