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Shawna Bruce's 3 A's of crisis communications


When a disaster occurs, the need to communicate is immediate. If business operations are disrupted, customers need to know how they will be impacted. Regulators may need to be notified and local government officials will want to know what is going on in their community. Employees and their families will be concerned and want information. Residents living near the impacted area will need information—especially if they are threatened by the incident. All of these “audiences” will want information as soon as possible.


An important component of any preparedness program is the crisis communications plan. Many different audiences must be reached with information specific to their interests and needs. The image of the business and community can be positively or negatively impacted by public perceptions of the handling of the incident.


In this MYD Global episode we speak with Shawna Bruce. Shawna is an experienced practitioner in developing and delivering crisis communications, emergency public information, hands-on camera media and social media training for teams and organizations. She brings over 30 years of expertise in communications (military and industry) coupled with a holistic understanding of how to apply these skills throughout all phases of emergency management.


Communications is one of the biggest challenges both in steady state and when disasters hit. There are a number of steps communities can take in advance to address the communications function in a proactive way. Shawna talks with Leann about the 3A's of crisis communications, and how social media is reshaping how emergency managers get and distribute their messages.


To view this video again: https://youtu.be/630vgQP9BVs

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